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The Cost of DIY Real Estate Photography: Why Hiring a Professional is Worth the Investment

As a real estate agent, it can be tempting to take the photographs of a listing yourself, in order to save time and money. However, there are a number of reasons why it is generally not a good idea to take your own real estate photographs, and doing so can ultimately negatively impact your commission and the overall sale price of a property.

One of the main reasons why real estate agents should avoid taking pictures of a listing themselves is that amateur photographs are less likely to showcase a property in its best light. A professional photographer will have the skills and equipment needed to properly stage a room, use lighting and angles to highlight the best features of a property, and create a consistent look across all of the photos. Additionally, professional photographers have experience in understanding what type of property photos will appeal to buyers. A professional real estate photographer has special equipment like wide angle lenses, tripods, and editing software that will allow them to produce high-quality images and highlight the best features of a property.

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Furthermore, homes that are listed with professional photographs are more likely to generate more leads, which means more potential buyers will view the property, and contact the realtor. This is because properties with high-quality photographs are more likely to be clicked on and viewed by potential buyers or renters. According to the National Association of Realtors (NAR), properties that are listed with professional photographs are more likely to sell faster than those listed with amateur photographs. Additionally, NAR's 2020 Profile of Home Staging found that homes that were professionally staged before being listed spent half the time on the market than those homes that were not.

Another reason to avoid taking pictures of a listing yourself is that it can negatively impact the sale price of the property. Studies have shown that professional real estate photography can increase the sale price of a property by up to 5%. This means that if a property is sold for $500,000, using professional photography could result in an additional $25,000 in profit.

Lastly, by using professional photography, an agent can avoid a situation where a bad photo turned off a potential buyer. As many agents know, first impression counts a lot, if a bad photo is used, many potential buyers might just overlook the property, assuming it is not worth their time.

In conclusion, when choosing a professional photography service for your real estate listings, it makes sense to work with a service like LuxRE Photography that specializes in real estate photography and is drone certified. They have the expertise and equipment to produce high-quality photographs that showcase your properties in the best light, generate more leads, and ultimately help your properties sell faster and for more money. Not only that, but their drone certification can offer unique and wider angle shots of properties and its surrounding, which can showcase the property in a unique way, providing a competitive edge to your listings.


  • National Association of Realtors. 2020 Profile of Home Staging.

  • The National Association of Realtors. (n.d.). Tips for Selling Your Home. Retrieved from

  • The National Association of Realtors. (n.d.). Professional Photography Pays Off. Retrieved from

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