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Creating a Winning Website: How Airbnb and VRBO Hosts Can Boost Visibility, Trust, and Revenue

Creating a website for your Airbnb or VRBO listing can be a powerful tool for attracting and retaining guests. Not only does it provide guests with a centralized location to find information about your property, but it also allows you to showcase your property in a way that's not possible on the Airbnb or VRBO platform alone. Here are some reasons why you should consider creating a website for your listing and what you should include on it.

  1. Increased visibility: Having your own website means that guests can find your property through search engines like Google, which can increase your visibility and bring in new guests. According to a survey by the National Association of Realtors, 44% of buyers and sellers first found the home they purchased on the internet.

  2. Build trust: A professional website can help build trust with potential guests. It shows that you take your business seriously and are invested in providing a great experience for guests. A website also allows you to show off your property with high-quality photos and videos, which can help guests get a better sense of what to expect.

  3. Control the narrative: By creating your own website, you have control over the narrative of your property. You can highlight the unique features and amenities of your property, and provide detailed information that's not possible to include in a standard listing.

  4. Increase bookings: A website can also help you increase bookings by providing guests with a seamless booking experience. Many website builders, such as Wix or Squarespace, allow you to integrate an online booking system which can allow guests to book directly through your website.

  5. Increased revenue: According to a study conducted by VRBO, vacation rental owners who have their own website make an average of 31% more revenue than those who don't.

In terms of what to include on your website, make sure to include:

  1. High-quality photos and videos of your property

  2. Detailed information about the property, including the number of bedrooms, bathrooms, and amenities

  3. Availability calendar and booking system

  4. Information about the surrounding area, including local attractions, restaurants, and activities

  5. Contact information for guests to reach out with any questions

  6. Reviews from previous guests

  7. Information about your policies, such as check-in and check-out times, and cancellation policies

In conclusion, creating a website for your Airbnb or VRBO listing can be a powerful tool for increasing visibility, building trust, and increasing bookings and revenue. By highlighting the unique features and amenities of your property, providing detailed information and a seamless booking experience, and including information about the surrounding area, you can create a website that will attract and retain guests.


  • National Association of Realtors, "2019 Profile of Home Buyers and Sellers"

  • Vrbo, "The Importance of Having Your Own Vacation Rental Website"

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